The LinkedIn Format Lab

Test and refine video formats purpose-built for the LinkedIn feed — from talking head to screen shares.

Objective: Not every format works on LinkedIn. This sprint helps you test the formats that drive engagement on the platform: hot takes, story-led lessons, screen-share tutorials, day-in-the-life, and contrarian opinions. Find the 2-3 that fit your voice.

Category: Craft | 4 videos | 2-3 weeks | 7 steps

Sprint Steps

1. Read: Formats That Win on LinkedIn (READ - Foundation)
2. Identify 3 Formats to Test (RESEARCH - Foundation)
3. Video 1: Format A — Talking Head Lesson (PUBLISH - Deliberate Practice)
4. Video 2: Format B — Screen Share Tutorial (PUBLISH - Deliberate Practice)
5. Video 3: Format C — Hot Take / Myth Bust (PUBLISH - Deliberate Practice)
6. Video 4: Remix Your Winner (PUBLISH - Deliberate Practice)
7. Format Lab Results (EVALUATE - Evaluation)