The Feed-Stopper Hook

Master the first 3 seconds — the only metric that matters in a scrolling feed.

Objective: On LinkedIn, your hook IS your thumbnail. This sprint drills the art of pattern-interrupting openers: verbal hooks, visual hooks, text overlay hooks, and the psychology of why people stop scrolling for certain creators.

Category: Craft | 4 videos | 1-2 weeks | 8 steps

Sprint Steps

1. Read: UNIGNORABLE Hooks & the PTMPT Formula (READ - Foundation)
2. Analyse Hooks Using the "X vs. Y" Format (RESEARCH - Foundation)
3. Write 5 Hooks for the Same Topic Using PTMPT (REFLECT - Deliberate Practice)
4. Video 1: The Bold Claim Hook (PUBLISH - Deliberate Practice)
5. Video 2: The Question Hook (PUBLISH - Deliberate Practice)
6. Video 3: The Story Hook (PUBLISH - Deliberate Practice)
7. Video 4: The Pattern-Interrupt Hook (PUBLISH - Deliberate Practice)
8. Hook Effectiveness Assessment (EVALUATE - Evaluation)