The Expert's Content Matrix

Map your expertise into a repeatable content engine — so you never run out of video ideas.

Objective: Every expert has decades of knowledge trapped in their head. This sprint helps you extract, organise, and prioritise that knowledge into a matrix of content pillars that feeds your channel for months.

Category: Start Here | 4 videos | 2-3 weeks | 9 steps

Sprint Steps

1. Read: Create I.P., Not Content (READ - Foundation)
2. Identify Your 3 Pillar Content Themes (RESEARCH - Foundation)
3. Validate Your Ideas Before You Record (RESEARCH - Foundation)
4. Develop Your Differentiated Premise (REFLECT - Deliberate Practice)
5. Video 1: The "Unpopular Opinion" Video (PUBLISH - Deliberate Practice)
6. Video 2: Name Your Framework (PUBLISH - Deliberate Practice)
7. Video 3: The Origin Story (PUBLISH - Deliberate Practice)
8. Video 4: The Pillar Deep-Dive (PUBLISH - Deliberate Practice)
9. Evaluate Your Content Matrix (EVALUATE - Evaluation)